Imortal of Angel Locsin leads primetime

 

Hollywood vampire literature has taken a bite on Filipino primetime as ABS-CBN’s “Imortal” buried its fangs deep into the ratings game by leading the AGB Nielsen Mega Manila People Ratings.

The John Lloyd Cruz-Angel Locsin starrer that takes after the successes of the “Twilight” franchise and foreign series like “True Blood” and “Vampire Diaries” clocked in 14.1 percent against “Grazilda” (11 percent) and “Ilumina” (9.8 percent) on Nov. 1.

“Imortal’s” number even topped steady leaders from rival network “24 Oras” (14 percent) and “Survivor Philippines Celebrity Edition” (12.1 percent).

More importantly, the horror-drama’s feat meant the Kapamilya network can get the upper hand despite losing to Kapuso shows in previous weeknight tallies.  Continue reading here ...

credit: Manila Bulletin

Ratings: October 22 & 25, 2010

Imortal which topped the primetime block with Survivor (GMA) on Friday lost the top ranking on Monday to 24 Oras (GMA) and ranked 2nd with Mara Clara, based on AGB survey among Mega Manila households.  With its new time slot from last Monday, which now airs after Mara Clara, Imortal lost 2.2% of its audience share on Monday from its airing on Friday. 

It would be interesting to note whether ABS-CBN can top again the primetime block with its current programming schedule.  I am not going to report analysis of TNS rating since it is already known that ABS-CBN have wider audience coverage nationwide.  If we recall, ABS-CBN surprised everyone with the unscheduled airing of Imortal early this month because of lackluster reception of audience to Idol at Mega Manila.

Friday line up ratings, October 22, 2010:
Nationwide (TNS): Imortal 32.7% / Survivor 22%, Grazilda 20.4 %
Mega Manila (AGB): Imortal 13.8% / Survivor 13.8%, Grazilda 13.2 %

Monday line up ratings, October 22, 2010:
Nationwide (TNS): Imortal 25.9% / Ilumuna 15.3%
Mega Manila (AGB): Imortal 11.6% / Ilumina 10.1 %

Primetime Comparative Ratings in Kantar Media/TNS among National households

October 22 (Friday):

Kokey@Ako (ABS-CBN) 23.4%; Bantatay (GMA-7) 21.8%

TV Patrol (ABS-CBN) 29.9%; 24 Oras (GMA-7) 23.1%

Noah (ABS-CBN) 33.7%; Imortal (ABS-CBN) 32.7%; Survivor Philippines Celebrity Showdown (GMA-7) 22%

Magkaribal (ABS-CBN) 26.8%; Grazilda (GMA-7) 20.4%

iDOL (ABS-CBN) 21.5%; Ilumina (GMA-7) 18.5%

Kristine (ABS-CBN) 14.8%; Beauty Queen (GMA-7) 15%

SNN: Showbiz News Ngayon (ABS-CBN) 8.6%; Bandila (ABS-CBN) 4.7%; Bubble Gang (GMA-7) 10.1%

S.O.C.O. (ABS-CBN) 3.7%; Saksi (GMA-7) 3.5%

Trip Na Trip (ABS-CBN) 1.8%; OFW Diaries (GMA-7) 2.1%

October 25 (Monday):

Kokey@Ako (ABS-CBN) 21.3%; Bantatay (GMA-7) 16.9%

TV Patrol (ABS-CBN) 27.8%; 24 Oras (GMA-7) 19.6%

Noah (ABS-CBN) 27.6%; Mara Clara (ABS-CBN) 27.3%; Survivor Philippines Celebrity Showdown (GMA-7) 19.4%

Imortal (ABS-CBN) 25.9%; Grazilda (GMA-7) 18%

Magkaribal (ABS-CBN) 17.7%; Ilumina (GMA-7) 15.3%

Kristine (ABS-CBN) 12.7%; Beauty Queen (GMA-7) 12.4%

SNN: Showbiz News Ngayon (ABS-CBN) 6.9%; East of Eden (GMA-7) 7.1%

Bandila (ABS-CBN) 5.3%; Saksi (GMA-7) 5.1%

XXX (ABS-CBN) 3.8%; I Witness (GMA-7) 2.2%

Primetime Comparative Ratings in AGB Nielsen Phils among Mega Manila households

October 22 (Friday):

Bantatay (GMA-7) 10.9%; Kokey@Ako (ABS-CBN) 8%

24 Oras (GMA-7) 13.7%; TV Patrol (ABS-CBN) 11.2%

Survivor Philippines Celebrity Showdown (GMA-7) 13.8%; Noah (ABS-CBN) 12.8%; Imortal (ABS-CBN) 13.8%

Grazilda (GMA-7) 13.2%; Magkaribal (ABS-CBN) 13.2%

Ilumina (GMA-7) 12.8%; iDOL (ABS-CBN) 10.9%

Beauty Queen (GMA-7) 10.9%; Kristine (ABS-CBN) 6.8%

Bubble Gang (GMA-7) 6.8%; SNN: Showbiz News Ngayon (ABS-CBN) 3.9%

October 25 (Monday):

Bantatay (GMA-7) 9.4%; Kokey@Ako (ABS-CBN) 7.5%; Aksyon (TV5) 3.8%
24 Oras (GMA-7) 12.8%; TV Patrol (ABS-CBN) 10%; Willing Willie (TV5) 6.5%
Survivor Philippines Celebrity Showdown (GMA-7) 10.5%; Grazilda (GMA-7) 10.3%; Noah (ABS-CBN) 10.3%; Mara Clara (ABS-CBN) 11.6%
Ilumina (GMA-7) 10.1%; Imortal (ABS-CBN) 11.6%; Magkaribal (ABS-CBN) 9.9%; Inday Wanda (TV5) 4.1%; Wow Meganon?! (TV5) 3%
Beauty Queen (GMA-7) 8.6%; Kristine (ABS-CBN) 7.5%; My Driver Sweet Lover (TV5) 2.2%
East of Eden (GMA-7) 4.8%; SNN: Showbiz News Ngayon (ABS-CBN) 4.6%; Bandila (ABS-CBN) 3.1%; Aksyon Journalismo (TV5) 1.1%
Saksi (GMA-7) 1.5%; I Witness (GMA-7) 1.5%; XXX (ABS-CBN) 2%; Music Uplate Live (ABS-CBN) 0.9%; Totoo TV (TV5) 0.7%; Juicy! Replay (TV5) 0.3%; Jojo All The Way (TV5) 0.1%

Credit: PEP (TNS/AGB)

Ratings: October 21, 2010

Thursday line up ratings, October 21, 2010:

Nationwide (TNS): Imortal 31.6% / Grazilda 20.4%

Mega Manila (AGB): Imortal 13.7% / Grazilda 12.1%



Primetime Comparative Ratings of Kantar Media (formerly TNS) among National households:
Kokey@Ako (ABS-CBN) 23%; Bantatay (GMA-7) 21.3%
TV Patrol (ABS-CBN) 29.4%; 24 Oras (GMA-7) 25.2%
Noah (ABS-CBN) 32%; Survivor Philippines Celebrity Showdown (GMA-7) 22.8%
Imortal (ABS-CBN) 31.6%; Grazilda (GMA-7) 20.4%
Magkaribal (ABS-CBN) 23.1%; Ilumina (GMA-7) 17.7%
iDOL (ABS-CBN) 18.1%; Kristine (ABS-CBN) 13.4%; Beauty Queen (GMA-7) 14.1%
SNN: Showbiz News Ngayon (ABS-CBN) 7.4%; East of Eden (GMA-7) 8.1%
Bandila (ABS-CBN) 4.5%; Saksi (GMA-7) 4.7%
I Survived (ABS-CBN) 2.4%; Rescue (GMA-7) 2.6%

Primetime Comparative Ratings of AGB Nielsen Phils among Mega Manila households:

Bantatay (GMA-7) 11.2%; Kokey@Ako (ABS-CBN) 8%
24 Oras (GMA-7) 15.2%; TV Patrol (ABS-CBN) 12.4%
Survivor Philippines Celebrity Showdown (GMA-7) 14.8%; Noah (ABS-CBN) 12.5%
Grazilda (GMA-7) 12.1%; Imortal (ABS-CBN) 13.7%; Magkaribal (ABS-CBN) 12%
Ilumina (GMA-7) 11.4%; iDOL (ABS-CBN) 9.5%
Beauty Queen (GMA-7) 9.4%; Kristine (ABS-CBN) 7.4%
East of Eden (GMA-7) 4.7%; SNN: Showbiz News Ngayon (ABS-CBN) 3.7%

Credit: PEP (TNS/AGB)

Ratings: October 20, 2010

Wednesday line up ratings, October 20, 2010:

Nationwide (TNS): Imortal 32.7% / Grazilda 18.4%

Mega Manila (AGB): Imortal 14% / Grazilda 11.3%



 Oct. 20 Kantar-TNS Nat'l Household Ratings: Primetime: Kokey 23/Bantatay 19.1; Patrol 30.1/Oras 23.1; Noah 32.2/Survivor 22.5; Imortal 32.7/Grazilda 18.4; Magkaribal 27.7/Idol 18.4/Ilumina 17; Kristine 13.9/Beauty 13.5; SNN 7.3/East 7.8; Bandila 4.1/Saksi 5.7; Storyline 2.6/Born 3.5

Oct. 20 AGB Mega Manila People Ratings: Primetime: Bantatay 9.8/Kokey 7.1; Oras 14.2/Patrol 11; Survivor 14/Noah 13; Grazilda 11.3/Imortal 14/Magkaribal 12.7; Ilumina 12/Idol 9.7; Beauty 9.8/Kristine 7; East 5.7/SNN 3.4; Saksi 3.7/Bandila 1.7; Born 1.9/Storyline 1.1

Credit: scoopbox (twitter)

Ratings: October 19, 2010

 

Tuesday line up ratings, October 19, 2010:

Nationwide (TNS): Imortal 31.6% / Grazilda 18.7%

Mega Manila (AGB): Imortal 13.2% / Grazilda 12.4%



Primetime Comparative Ratings: TNS
Kokey @ Ako 24.0% vs. Bantatay 21.5%;
TV Patrol 32.4% vs. 24 Oras 23.9%;
Noah 32.9% vs. Survivor Philippines 22.4%;
Imortal 31.6% vs. Grazilda 18.7%;
Magkaribal 23.9% at Idol 17.2% vs. Ilumina 14.6%;
Kristine 14.0% vs. Beauty Queen 11.0%;
Showbiz News Ngayon 7.0% vs. East of Eden 7.1%;
Bandila 3.6% vs. Saksi 4.4%.


Primetime Comparative Ratings: AGB
Survivor Exclusive 7.4% at Bantatay 11.8% vs. Kokey 7.8%;
24 Oras 15.6% vs. TV Patrol 12.5%;
Survivor Philippines 14.2% vs. Noah 13.1%;
Grazilda 12.4% vs. Imortal 13.2% at Magkaribal 11.4%;
Ilumina 11% vs. Idol 8.9%;
Beauty Queen 8.3% vs. Kristine 7%;
East of Eden 4.3% vs. Showbiz News Ngayon 3.8%.

credit: TNS/AGB

Ratings: October 18, 2010

Monday line up ratings, October 18, 2010:

Nationwide (TNS): Imortal 29.9% / Grazilda 16.8%

Mega Manila (AGB): Imortal 12.3% / Grazilda 11.7%





credit: TNS/AGB

Ratings: October 14-15, 2010

Thursday line up ratings, October 14, 2010:

Nationwide (TNS): Imortal 31.6% / Grazilda 22.9%

Mega Manila (AGB): Imortal 13.2% / Grazilda 14.2%



Friday line up ratings, October 15, 2010:

Nationwide (TNS): Imortal 28.2% / Grazilda 21.6%

Mega Manila (AGB): Imortal 12% / Survivor 12.6%, Grazilda 13.3%

Primetime Comparative Ranking: TNS

October 14, 2010 (Thursday):

1. Noah (ABS-CBN) - 34.3%
2. Imortal (ABS-CBN) - 31.6%
3. TV Patrol (ABS-CBN) - 31.4%
4. Magkaribal (ABS-CBN) - 23.8%
5. Kokey@Ako (ABS-CBN) - 23.3%
6. Grazilda (GMA-7) - 22.9%
7. 24 Oras (GMA-7) - 22.8%
8. Survivor Philippines Celebrity Showdown (GMA-7) - 22.5%
9. Ilumina (GMA-7) - 21.2%
10. iDOL (ABS-CBN) - 18.7%

 October 15, 2010 (Friday):

1. Noah (ABS-CBN) - 32.1%
2. TV Patrol (ABS-CBN) - 30.5%
3. Imortal (ABS-CBN) - 28.2%
4. Magkaribal (ABS-CBN) - 23.3%
5. Kokey@Ako (ABS-CBN) - 22.6%
6. Ilumina (GMA-7) - 22.3%
7. Grazilda (GMA-7) - 21.6%
8. Survivor Philippines Celebrity Showdown (GMA-7) - 21.9%
9. 24 Oras (GMA-7) - 21.8%
10. Endless Love (GMA-7) - 20%

Primetime Comparative Ranking: AGB

October 14, 2010 (Thursday):

1. Ilumina (GMA-7) - 15.1%
2. 24 Oras (GMA-7) - 14.7%
3. Grazilda (GMA-7) - 14.2%
4. Survivor Philippines Celebrity Showdown (GMA-7) - 13.8%
5. Noah (ABS-CBN) - 13.6%
6. Imortal (ABS-CBN) - 13.2%
7. Endless Love (GMA-7) - 13%
8. Magkaribal (ABS-CBN) - 12.1%
9. TV Patrol (ABS-CBN) - 11.3%
10. iDOL (ABS-CBN) - 10.1%

 October 15, 2010 (Friday):

1. Ilumina (GMA-7) - 16.2%
2. Endless Love (GMA-7) - 15.1%
3. Grazilda (GMA-7) - 13.3%
4. 24 Oras (GMA-7) - 13%
5. Noah (ABS-CBN) - 12.7%
6. Survivor Philippines Celebrity Showdown (GMA-7) - 12.6%
7. Imortal (ABS-CBN) - 12%
8. Magkaribal (ABS-CBN) - 11.1%
9. TV Patrol (ABS-CBN) - 10.9%
10. iDOL (ABS-CBN)/Bantay (GMA-7) - 9.4%

Credit to: PEP (TNS/AGB)

Ratings: October 8-13, 2010

October 13, 2010 (Wednesday):

Nationwide (TNS): Imortal 30.9/Grazilda 19.9

Mega Manila (AGB): Imortal 13.0/Grazilda 12.8

October 12, 2010 (Tuesday):

Nationwide (TNS): Imortal 32.9/Survivor 24.5, Grazilda 21.6

Mega Manila (AGB): Imortal 13.8/Survivor 14.1, Grazilda 14.2

October 11, 2010 (Monday):

Nationwide (TNS): Imortal 32.9/Grazilda 20.9

Mega Manila (AGB): Imortal 13.6/Grazilda 13.5

October 8, 2010 (Thursday):

Nationwide (TNS): Imortal 30.9/Grazilda 22.0

Mega Manila (AGB): Imortal 11.7/Survivor 13.7, Grazilda 14.6

Kantar-TNS National Household Comparative Ratings in Primetime

October 13, 2010 (Wednesday):

Kokey 23.6/Bantatay 19.2; 

Patrol 30.8/Oras 24.5; 

Noah 33.8/Survivor 23.3; 

Imortal 30.9/Grazilda 19.9; 

Magkaribal 22.9/Idol 16.8/Ilumina 20.1; 

Kristine 12.8/Endless 15.5; 

SNN 6.4/East 9.1; 

Bandila 3.1/Saksi 5.2; 

Storyline 1.7/Born 3.6

October 12, 2010 (Tuesday):

Kokey 24.8/Bantatay 21.5

Patrol 33.5/Oras 24

Noah 36.4/Survivor 24.5

Imortal 32.9/Grazilda 21.6

Magkaribal 23.4/Idol 16.2/Ilumina 19.7

Krsitine 12.5/Endless 15.3

SNN 7.6/East 9; Bandi

October 11, 2010 (Monday):

Kokey@Ako (ABS-CBN) 26.5%; Bantatay (GMA-7) 18.8%

TV Patrol (ABS-CBN) 30.8%; 24 Oras (GMA-7) 23.6%

Noah (ABS-CBN) 33.7%; Survivor Philippines Celebrity Showdown (GMA-7) 22.6%

Imortal (ABS-CBN) 32.9%; Grazilda (GMA-7) 20.9%

Magkaribal (ABS-CBN) 24.3%; iDOL (ABS-CBN) 17%; Ilumina (GMA-7) 19.2%

Kristine (ABS-CBN) 12.5%; Endless Love (GMA-7) 16.5%

SNN: Showbiz News Ngayon (ABS-CBN) 6.8%; East of Eden (GMA-7) 8.1%

Bandila (ABS-CBN) 3.7%; Saksi (GMA-7) 5%

XXX (ABS-CBN) 3.2%; Music Uplate Live (ABS-CBN) 1.2%; I Witness (GMA-7) 2.1%

October 8, 2010 (Thursday):

Kokey@Ako (ABS-CBN) 22.1%; Bantatay (GMA-7) 21.5%

TV Patrol (ABS-CBN) 28.8%; 24 Oras (GMA-7) 23.4%

Noah (ABS-CBN) 32.2%; Survivor Philippines Celebrity Showdown (GMA-7) 23.6%

Imortal (ABS-CBN) 30.9%; Grazilda (GMA-7) 22%

Magkaribal (ABS-CBN) 24.4%; 1DOL (ABS-CBN) 17.3%; Ilumina (GMA-7) 22.3%

Kristine (ABS-CBN) 13.5%; Endless Love (GMA-7) 19.4%

SNN: Showbiz News Ngayon (ABS-CBN) 8.7%; Bandila (ABS-CBN) 4.4%; Bubble Gang (GMA-7) 10.5%

S.O.C.O. (ABS-CBN) 4.5%; Saksi (GMA-7) 3.9%

Trip Na Trip (ABS-CBN) 2%; OFW Diaries (GMA-7) 2%

AGB Nielsen Mega Manila Individuals Comparative Ratings in Primetime

October 13, 2010 (Wednesday):

Bantatay 9.7/Kokey 7.2; 

Oras 12.7/Patrol 12.3; 

Survivor 13.3/Noah 13.3;  

Grazilda 12.8/Imortal 13; 

Ilumina 14.3/Magkaribal 11/Idol 9; 

Endless 12.8/Kristine 6.4; 

East 6.4/SNN 3; 

Saksi 3.7/Bandila 2.1; 

Born 2.6/Storyline 0.7

October 12, 2010 (Tuesday):

Bantatay 10/Kokey 7.9

Oras 12.7/Patrol 12.4

Survivor 14.1/Noah 13.8/Imortal 13.8

Grazilda 14.2/Magkaribal 11.3

Ilumina 14.7/Idol 8.2

Endless 12.6/Kristine 6.5/East 6.2

October 11, 2010 (Monday):

Bantatay (GMA-7) 9.8%; Kokey@Ako (ABS-CBN) 7.5%

24 Oras (GMA-7) 14.2%; TV Patrol (ABS-CBN) 11.5%

Survivor Philippines Celebrity Showdown (GMA-7) 14.2%; Noah (ABS-CBN) 13%

Grazilda (GMA-7) 13.5%; Imortal (ABS-CBN) 13.6%; Magkaribal (ABS-CBN) 11.9%

Ilumina (GMA-7) 14.2%; 1DOL (ABS-CBN) 9%

Endless Love (GMA-7) 12.7%; Kristine (ABS-CBN) 7.4%

East of Eden (GMA-7) 7.3%; SNN: Showbiz News Ngayon (ABS-CBN) 4.4%

October 8, 2010 (Thursday):

Bantatay (GMA-7) 10.9%; Kokey@Ako (ABS-CBN) 7.6%

24 Oras (GMA-7) 14%; TV Patrol (ABS-CBN) 11.1%

Survivor Philippines Celebrity Showdown (GMA-7) 13.7%; Noah (ABS-CBN) 11.6%; Imortal (ABS-CBN) 11.7%

Grazilda (GMA-7) 14.6%; Magkaribal (ABS-CBN) 10.5%

Ilumina (GMA-7) 17.4%; 1DOL (ABS-CBN) 7.9%

Endless Love (GMA-7) 15.3%; Kristine (ABS-CBN) 7.5%

Bubble Gang (GMA-7) 9.8%; SNN: Showbiz News Ngayon (ABS-CBN) 4.7%; Bandila (ABS-CBN) 2.5%

 Credit to: PEP (TNS/AGB)